The "Convert" pillar at Wellsy embodies the crucial phase when your offer, messages and value proposition are introduced to prospects with precision, in order to produce a lasting impact with the aim of conversion.
From conceptualizing the core offer and lead magnet that resonate with the exact needs of your targets, to crafting phone scripts, LinkedIn messages and e-mails that instantly capture attention and interest, every step is finely calibrated to pique curiosity and initiate the relationship with your target audience.
At Wellsy, we'll make sure to create memorable beginnings that lead to lasting, profitable customer relationships.
1) Create Main Offer
The foundation of any successful marketing strategy is a compelling core offer. The aim is to transform your product or service into a compelling value proposition.
To do this, identify your customers' needs and your competitors' positioning, and formulate an offer that resonates with your target market.
You'll increase your attractiveness in the marketplace and maximize conversions thanks to an attractive long-term offer for your company.
Our process:
Targeting the right market
The basis of a successful offer is first and foremost the identification of the right market. The first step is therefore to analyze the needs of the target market in depth, to ensure that they correspond perfectly to the offer to be put in place.
Assessing the value of the offer
A successful offer should be perceived primarily for the value it brings, rather than the price it costs. The aim is therefore to create a relevant offer, whose message conveys its ability to solve a specific problem for the customer.
Setting the price
Pricing is crucial to the perception of your offer. Once you've optimized the value of your offer, defining an optimal price reflects both the value of your offer and your ability to compete in the marketplace.
Make your offer irresistible
A customer is more inclined to act when the offer contains a detail that makes it irresistible. Incorporating elements such as rarity or certain guarantees of satisfaction into the offer helps to shape an offer that attracts, and above all, converts.
2) Create a Lead Magnet
To attract quality leads and stand out from the competition, it's essential to offer high-impact, high-value-added lead magnets.
A lead magnet, meticulously crafted by Wellsy, isn't just a data collection tool; it's a value exchange that attracts your potential customers by providing them with concrete solutions to the challenges they're looking to overcome.
Here, we'll make the link between their immediate need and your company's solution. This will facilitate the discovery of your offer and the customer acquisition phase.
Identify the problem to be solved
Every effective lead magnet is an answer to a specific problem. At Wellsy, we start by uncovering and understanding one of your target audience's key issues. Then we define how our lead magnet will solve that problem, and why it's crucial to your audience.
Identify and set up distribution channels
Visibility is the key to a successful lead magnet. We identify and optimize the most relevant distribution channels for your market, ensuring easy discovery and use by your target audience.
Optimizing added value
A lead magnet needs to be rich in information and usefulness to stand out. Our team is dedicated to designing content that not only attracts attention, but also delivers concrete, measurable value to users. The lead magnet must help them solve one of their problems in an effective way.
Create acquisition channels to facilitate contact
Interaction doesn't stop once the lead magnet has been downloaded. We structure the process to make it easy for your prospects to contact you and start the post-download conversation.
Optimized forms, landing pages and automated follow-up and appointment-setting systems are put in place to transform initial interest into lasting business relationships.
3) Creating Lead Lists
Creating lists from scratch
Building lead lists from scratch requires a multi-faceted approach. It involves carrying out in-depth research on your leads and using advanced technological tools to extract the right data.
Create lists using automation tools
Automation doesn't just optimize time, it also boosts quality if the scraping tools are used correctly.
Through the use of software and the leverage effect of artificial intelligence, it's possible to collect leads that meet your company's specific targeting criteria. This improves the process of brand discovery and customer acquisition.
Buy lists
While list buying can sometimes be controversial, at Wellsy, selecting reputable list suppliers ensures that this tactic is exploited effectively. By carrying out a thorough analysis and ensuring compliance with current regulations, this technique delivers highly conclusive results.
Assessing lead quality
To optimize your marketing efforts and expenses, you need to rigorously evaluate the quality of your leads. Verifying and cleansing the data collected during list creation ensures highly qualified and convertible leads. A solid basis for creating tailor-made processes that allow you to analyze each lead according to your specific criteria. Your invested resources are thus guaranteed in leads with high conversion and loyalty potential.
Segmentation
Strategic lead segmentation ensures targeted, personalized communication for each lead, in line with your offer.
Breaking down your lists according to various criteria such as company size, sales and catchment area facilitates targeted marketing campaigns that speak directly to the specific needs and desires of each segment.
4) Create Scripts (custom and non-custom)
Through phone calls, LinkedIn messages or e-mails, the words used to introduce your offer and the way they are arranged in your sales pitch are decisive in communicating with your leads.
Scripts must be designed to provoke action while resonating authentically with your audience. Each script should be a deft blend of sales psychology and industry knowledge, designed to maximize affect and engagement.
5) Affiliate marketing
Affiliate marketing is an exponential growth vector for your business. By creating and managing customized affiliate programs, you can extend the reach of your offer and increase your sales.
We ensure that every aspect of the affiliate program is meticulously planned and executed to maximize your return on investment.
Search for suitable affiliate partners
The first step is to identify affiliate partners who share your values and appeal to your target audience. The job is to find affiliates whose audience is engaged and aligned with your market to ensure a mutually beneficial collaboration.
Creating an attractive affiliate offer
To attract quality affiliates, it's crucial to offer them an attractive package. This means building competitive commission structures, incentives and promotions that motivate and reward your affiliates' performance.
Approach affiliate partners
It's all about actively prospecting potential affiliates, clearly presenting the benefits of associating with your brand. The approach must be proactive, aimed at establishing strategic and lasting partnerships.
Create a communication framework for the company
It's essential that your affiliates communicate a consistent and effective brand message. You provide them with clear guidelines and creative resources to ensure that your company's presentation is consistent with your identity and marketing objectives.
Monitor affiliate program progress
A successful affiliate program requires constant monitoring and optimization. This involves monitoring affiliate activity, measuring performance via key indicators and maintaining ongoing communication to adjust and improve the program.
6) On-Boarding and Customer Care Processes
Customer integration and success are at the heart of a successful conversion strategy, since customer satisfaction will generate good customer reviews and increase your company's credibility. We understand that customer satisfaction depends not only on the quality of your product or service, but also on the experience they get from the very beginning of their journey.
The process of on-boarding your customers therefore ensures meticulous follow-up to guarantee ongoing performance and lasting satisfaction.
Getting your customers up and running with your product or service
A smooth transition is essential to customer satisfaction. Your customers' transition to using your products or services should be made through personalized support. This includes tutorials, product demonstrations and training sessions designed to make the user experience as intuitive as possible.
Product or service adoption by your customers' teams
Engagement doesn't stop with the end-user. Working closely with your customers' teams to ensure they fully understand and adopt the product or service is the key to successful on-boarding. The aim is to ensure that every member of the team can fully exploit all the functionalities offered by your product or service.
Tracking the performance of your product or service with your customers
Putting in place performance indicators and regular reporting systems to assess the effectiveness of your offering and adjust it according to customer feedback and the data collected will ensure continuous improvement of your products or services.
EN 
FR