Music Lab: an online store for personalised AI-generated songs

Music Lab sells personalised songs generated by artificial intelligence online, as gifts for a birthday, a wedding or a new baby. For this project we built a WooCommerce store in English, with a French version, backed by automations. Customers design their song in three steps and receive it by email.

Project at a glance

Sector: Music and personalised gifts
Technologies: WordPress, WooCommerce, Elementor, TranslatePress
Languages: English, French
Wellsy offer: Wellsy WEB and Wellsy FLOW

What does Music Lab offer its customers?

Music Lab turns a few memories into a song. Customers tell a story, pick a style and a voice, then receive an original track to give or to keep. The home page highlights four themes: love, family, birthdays and friendship.

Audio samples, each tagged with a music genre, let visitors get a feel for the result before ordering. The site also states that songs can be released on more than 50 music platforms.

How does ordering a song work?

The home page sums up the journey in three steps: personalise the song, let Music Lab's AI create it, then receive it by email. On the product page, this journey becomes a form split into three screens, with Next and Previous buttons.

General: who the song is for and the occasion, from a birthday to a retirement
Customisation: genre, mood, vocals, language, number of verses and lyrics to include
Delivery: an MP3 file only, or an MP3 plus release on streaming platforms

How does the store handle more than one language?

The store runs in English by default, with a French version under /fr/. Page addresses are translated too, for instance /fr/produit/creer-ma-chanson/ for the product page, so each version keeps readable URLs in its own language.

The language of the song is a separate choice from the language of the site. The order form offers more than twenty singing languages, from French to Japanese by way of Arabic.

Where does automation come into the project?

The site promises delivery of the song by email within minutes. To keep that promise, the steps that follow an order cannot rely on someone doing them by hand.

We therefore supported the Music Lab project with automations, as part of our Wellsy FLOW offer. They take over from the store and chain the processing steps together without any re-entry.

Frequently asked questions about this project

What is the Music Lab store built on?

WordPress and WooCommerce, with Elementor for the layout. The song is sold as a single product configured through options. The customer's choices, from style to delivery, are entered on the product page before the song goes into the cart.

Is the Music Lab website available in French?

Yes. The site is in English by default and has a French version at music-lab.io/fr/. Menus, pages and their addresses are translated, and a switcher lets visitors move from one language to the other.

Can the songs be released on streaming platforms?

Yes, it is a delivery option offered when ordering. The site states that songs can go out on more than 50 music platforms. Without that option, customers receive their song as an MP3, with a listening link they can share.

Which occasions can a song be ordered for?

The form lists birthdays, weddings, births, Father's Day and Mother's Day, retirements and tributes, among others. An Other option lets customers describe an occasion that is not on the list.

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