Brasserie La Parisienne: an online shop and a dedicated area for trade customers
La Parisienne is an independent craft brewery born in Paris and based in Pantin. We built its website on WordPress and WooCommerce: a range organised by type of beer, an online shop delivering across the Île-de-France region, event pages and a dedicated area for trade customers.
Project at a glance
- Sector: Craft brewery
- Location: Pantin (Seine-Saint-Denis), Greater Paris
- Technologies: WordPress, WooCommerce, Elementor Pro, Formidable Forms
- Languages: French
- Wellsy offer: Wellsy WEB
How do you present a range that changes with the seasons?
A craft brewery does not sell a fixed catalogue. Some recipes are brewed all year round, others once a year, and others for a single batch. We therefore organised the beer section into four families, reachable from the main menu.
On these pages, tabs filter products by category, from beers to soft drinks, gin and cider. The range also includes alcohol-free versions, presented on the same level as the other products.
- Core range: recipes brewed all year round
- Seasonal: brewed once a year
- Limited: short runs
- Past: a record of beers no longer brewed
What does the online shop offer?
The online shop brings together four areas: beers, gin, soft drinks and merchandise. The purchase journey runs on WooCommerce, complemented by a side cart that opens without leaving the page, instant add to cart and variant selection shown as swatches.
The shop page sets out delivery terms for two zones, Paris and its inner suburbs on one side and the rest of Île-de-France on the other, each with its own lead time. Customers have an account to follow their orders.
How does the site handle the sale of alcohol?
On the first visit, a window asks visitors to confirm they are of legal age. A negative answer invites them to come back later. This step appears on every entry page of the site, including the shop and the trade pages.
What room is there for trade customers and events?
Part of the brewery's business is with venues and retailers. The trade page distinguishes three profiles and showcases partner venues, with an invitation to get in touch about new collaborations.
The events page brings together three offers: draught dispenser rental on a quote request, brewery tours offered in several packages that can be booked, and private hire of the venue.
- Restaurants, cafés and bars
- Shops and wine merchants
- Event organisers
Frequently asked questions about this project
Where does the online shop deliver?
The shop page lists two delivery zones: Paris and its inner suburbs, then the rest of Île-de-France, each with its own lead time. Shipping costs and free delivery thresholds are detailed there for each zone.
How does the site check visitors' age?
A window appears when visitors arrive on the site and asks them to confirm they are of legal age. If they answer no, a message invites them to come back later. It is a self-declared confirmation, shown across the whole site.
Why keep past beers on the site?
Limited and seasonal runs leave the shop, but the past beers page keeps a record of them. A visitor looking for a beer they tried before can still find its page, and the brewery keeps a showcase of all its creations.
Do trade customers have a dedicated path?
Yes. The trade page is aimed at restaurants, cafés and bars, shops and wine merchants, and event organisers. It showcases partner venues and points to the contact form for any new collaboration.
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