The "Booster" pillar is designed to boost the results of traffic acquisition and conversion processes.
We orchestrate strategic partnerships, clever advertising campaigns and sales funnels that accelerate customer loyalty and growth.
Each strategy is finely tuned not only to meet needs, but also to anticipate and surprise, establishing your brand as an unwavering and innovative force in the industry.
1) Partnership strategy
Strategic partnerships are a powerful vector for growth and legitimacy in the industrial sector.
Good partnerships with established and respected players propel your company forward, giving it unrivalled credibility and visibility.
At Wellsy, we look for strategic alliances that are mutually beneficial and aligned with your value proposition.
This involves building and consolidating relationships with influential entities, creating synergies that amplify your reach and facilitate access to new market segments.
Our process:
Measuring your partner's authority
Selecting the right partner is essential. This involves assessing the suitability of potential partners in your sector by analyzing their credibility, audience, Google authority and alignment with your brand to ensure the highest quality partnership.
Create an offer to be promoted by the partner
Your partner needs a powerful tool to engage his audience. Whether it's a lead magnet, an exclusive trial or a special offer, you need to develop an attractive product that captures interest and generates added value for both parties.
Negotiating partnership fees
Every partnership is the fruit of meticulous negotiation aimed at balancing benefits and costs. The key to a lasting, profitable relationship is to establish a cost structure that is transparent and fair to all parties involved.
Setting up the partnership
Partnership implementation includes finalizing agreements, creating joint campaigns and coordinating marketing actions. We manage the process from A to Z to ensure a smooth launch and seamless execution.
Measuring the ROI of the partnership operation
Measuring the effectiveness of each partnership is crucial. Deploying analytical tools to track performance in real time will enable you to assess the direct impact on sales and brand awareness, and adjust strategy as necessary.
Rinse and repeat 🔁
After each campaign, it's time to take stock of the strategies that have been used, in order to strengthen and renew existing partnerships while exploring new opportunities for continued growth.
2) Advertising Campaign Strategy
Strategic creativity and a thorough analysis of your audience are the two essential criteria for designing advertising campaigns that resonate with your market.
With in-depth expertise in precise targeting, powerful message design and effective use of various media channels, we're here to ensure that every dollar invested counts, and that your advertising campaigns deliver tangible results.
We offer several services:
Google Ads
Done right, Google Ads campaigns have the potential to quickly attract qualified traffic, ready to be converted.
Mastering Google Ads means knowing how to create targeted campaigns by linking all or part of your offer to the segment that corresponds to it, through ads that not only attract traffic but also convert thanks to a clear value proposition.
Meta/LinkedIn/Snapchat/TikTok Ads/X
Each social network has its own unique DNA, and your advertising strategy on these platforms needs to be shaped to match the formats of each.
Knowing each of these social networks well enables you to implement campaigns that resonate with the specific users of the platforms you've chosen to target, creating engaging and impactful messages.
A/B Testing
Continuous optimization is at the heart of a good advertising strategy, to maximize return on investment.
A/B testing enables us to measure the performance of campaigns and acquisition channels, to select the metrics that will enable us to fine-tune each campaign element, and to retain only those campaign elements that work best.
This real-time adjustment, not only in response to metrics but also in anticipation of market trends and movements, ensures that your campaign is always one step ahead.
CRO tracking (Google Optimize)
Conversion rate optimization (CRO) is essential to maximize the effectiveness of your website as a sales and lead generation tool.
Google Optimize allows you to test and improve the user experience, implementing data-driven strategies to increase conversions and your site's overall performance.
3) Sales Funnels
An effective sales funnel can lead more quickly from the discovery phase to the conversion phase.
At Wellsy, every funnel is different, because it's designed for a particular segment of your target customers. Each funnel therefore enables us to match the value proposition to the target segment's particular needs as closely as possible, and thus convert quickly.
From "landing pages" that instantly capture attention and speak directly to your prospects' pain points, to ultra-specific email sequences, every element is meticulously designed to reduce friction and accelerate the buying decision.
We continuously analyze data throughout the funnel to optimize, adjust and perfect each step, guaranteeing optimal performance and conversion.
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